Question

What is the meaning of segment your population audience (demographically and psychologically ) in health communication?

for example I chose elderly as the target audience how I can answer the question?

Answer 1

Segmentation of population audience in simple term is referred to division or separation or segregation of the target audience based on certain characteristics to deliver the effective public health communications. This can be demographic, psychological, socioeconomical, cognition, attribution, etc.Lack of this can lead to difficulty in implementation, poor achievement of the goal,etc.,

Here elder being the target audience ,the demographic segmentation is by age and psychological segmentation will be based on cognition, memory power,knowledge to understand, beliefs and practices to follow the health communications