How were these marketing communications elements linked
together?
Grassroots
Viral edgy emails
Magazine ads
TV commercials
Celebrity endorse
It can actually be mentioned that the marketing communication elements are actually linked together in various ways where grassroots is nothing but taking a region or district in the ground level for a particular purpose and TV commercials magazine ads and viral emails are the ones which actually get to tell them about the particular product and in this regard celebrity endorsement also comes under that category in the TV commercials or magazine ads in order to strengthen the promotion of the product all in always everything is turning as part of promotional activities in the promotion mix all in all.
How were these marketing communications elements linked together? Grassroots Viral edgy emails Magazine ads TV commercials...
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Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...