Question

Q5.) Aster Inc. has developed a new digital three-tier food steamer. Though the product comes with a self-explantory manual, the controls and the operation of the appliance have to be explained to the customer on a one-to-one basis, in great detail. Which of the following elements of the promotional mix is Aster Inc. most likely to rely on to sell its products?

a. Advertising

b. Sales promotion

c. Public relations

d. Personal selling

Answer 1

Answer:d. Personal selling

Explanation: Personal selling is the only option which has the face to face interaction with the customers to explain the features, controls, and operations of the product. Here, the customers can clarify their doubts with the sales representative. The promotional method is expensive but it works out well for the new product.