The competitive pressures from substitute products tend to be stronger when a. buyers are relatively comfortable...
The competitive pressures from substitute products tend to be stronger when
a. buyers are relatively comfortable with using substitutes and the costs to buyers of switching over to the substitutes are low.
b. there are more than 10 sellers of substitute products.
c. the quality and performance of the substitutes is well above what buyers need to meet their requirements.
d. buyers have high psychic costs in severing existing brand relationships and establishing new ones.
e. demand for the industry's product is not very price sensitive.
Homework Answers
The correct answer is a.
The competitive pressures from substitute products tend to be stronger when buyers are moderately alright with the quality and execution of substitutes and the expenses to purchasers of changing over to the substitutes are low.
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The competitive pressures from substitute products tend to be
stronger when
a. buyers are relatively comfortable...
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