a.) Monopolistic competition market will describe this market because a monopolistic market refers to a form of market where there is large numbers of buyers and sellers available but every seller has different product from others hence both of this market are almost same but still has product differentiation both have selling cost and both are non price competitive hence all the feature are same as monopolistic competition market so we can say this a type of monopolistic competition market.
b.) Being Netflix it will be better to have some new product which can lead this market into a new era so customer can get attracted.
c.) Being Amazon it will be easy to capture market because almost people are aware from business of amazon hence by improving video qualities and by new videos it will be easy to capture market.
What type of market structure best describes this market? Provide specific evidence to support your claim,...
Read the case: Netflix Inc.: The Second Act - Moving into Streaming and complete your case analysis. Discuss the following: 1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research; 2) make thorough recommendations on how the issues should be handled; 3) provide a justification for the recommendations. Case write-ups should be 3-5 pages, double spaced, 12 font size in Times New Roman. The case...
Netflix Case Analysis for the article “How Netflix sent the biggest media companies into a frenzy, and why Netflix thinks some are getting it wrong” by Alex Sherman, CNBC, Wed, 13 June 2018 Background/Problem Statement Netflix began in 1997 but did not cause a major disruption in the media business until later in its existence when it began its DVD order service, which many believe took out Blockbuster, and the like, and it's true big disruption when it began its...
As a digital retailer,how does alibaba provide value to Chinese consumers ? whit sets of values are unique to the chinese market? Given that alibaba does not own or distribute any of the merchandise exchanged on its sites, describes what factors had to develop for the company to succeed. Analyze Alibaba's business model relative to all the different forms of digital and online marketing covered in this chapter. Can alibaba succeed in countries outside of China? Why or why not?...