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Are the activities of marketing management a benefit or a cost to companies?

Are the activities of marketing management a benefit or a cost to companies?

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Answer :From my point of view, marketing management means that managing the product of a firm in the market place. With the help of marketing strategy company can place right product to the right person at the right time. There is proper placement of the product in eyes of the customer. Marketing means providing right product to the right person at right time.As there are various benefit associated with marketing management such as :

  • Brand has been recognized or rembered by existing or potential customer.
  • New and innovative product idea has been developed through marketing management.
  • Increased sales and revenue of the company in long run.
  • Cost saving when there are more production than the company can able to achieve economics of scale.
  • Helps in selecting target customer.
  • Deciding about four P such as place, price, product and promotion techniques that have opted for success of the business in long run .
  • Creating Better and best image in the eyes of customer .
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