Question

Chapter Case: Hudson Kayak Adventures Hudson Kayak Adventures (HKA) offers ecotours and kayak rentals along the Hudson River Background Steve and Linda Lane are avid kayakers and amateur naturalists who spent many weekends exploring the Hudson River's numerous creeks and tributaries. Steve was a sales representative and Linda worked as a freelance Web designer. Two years ago, Steve'division was purchased by a rival company, which announced plans to move operations to another state. Rather than relocate, the Lanes decided to launch HKA. They reasoned that Linda could con- tinue her work, which would provide some income while Steve tried to build HKA into a profit- able business, Steve and Linda are convinced that the ecotourism market will expand greatly, and they look forward to sharing their experience and knowledge with others who enjoy nature and kayaking. Hudson Kayak Adventures advertises in regional marazines and maintains a Web site, which Linda designed. At this time, no other kayak rental firms operate within 20 miles of HKA's loca- tion Customers say that the HKA site is attractive and informative, but the Lanes are not sure it is attracting new business So far, the Lanes' plan is working out well. HKA rents space at a nearby marina, where Linda runs the office and operates her Web design business. She also handles rentals when Steve is giving lessons or busy with a tour group. On summer weekends and holidays, Janet Jacobs, a local col- lege student, handles telephone inquiries and reservations. HKAS inventory includes 16 rental kayaks of various types, lengths, and capacities, cight cartop carriers, and a large assortment of accessories and safety equipment. Based on customer requests, Linda is considering adding a selection of books and videos about kayaking and ecotourism. HKA has three main business segments: rentals, instruction, and guided tours. Most customers make advance reservations for scheduled tours and instruction sessions, but sometimes space is available for last-minute customers. Rentals are split evenly between reservations and walk-in customers. Reservations are entered in a loose-leaf binder, with separate tabs for each business activity Linda also created a Microsoft Access database to record reservations. When she has time, she enters the reservation date, the reservation details and kayak type, and the customer informa- tion into a table, which is sorted by reservation date. Each day, she prints a reservation list. For quick reference, Linda also displays kayak availability on a wall-mounted board with color coded magnets that show the available or reserved status of each rental kayak. In addition to the database, Linda uses an inexpensive accounting package to keep HKA's books. Although the HKA database handles the basic information, the Lanes have noticed some drawbacks. For example, reservations for guided tours or instruction sessions sometimes con flict with Steve's or Linda's availability. The Lanes also would like to get more information about rental patterns, customer profiles, advertising effectiveness, and future business oppor. tunities. Steve and Linda have talked about updating the system, but they have been too busy to do so.

only question 1 and 2

Answer 1

Hi,

Answer:

Solution-1:

According to the question the business profile for Hudson Kayak Adventures.
The given following sections are:

1. HKA's business activities

(a). The guided tours(Ecotourism)(walk-in and the reservation).
(b). The rental kayaks and accessories(walk-in and the reservation).
(c). Book and Videos(Future).
(d). Instruction.

2. Organization- For business purposes

(a). Reservation binder- It is not computerized and there will be a different section for every type of reservation.
(b). Database- It can contain the tables of reservation date, kayak type, personal information(enter from binder), details.
(c). Kayak Software- It is at a glance of availability.
(d). Accounting Software.

3. Organization- For Personnel purpose

(a). Janet Jacob(part-time)- It can contain telephone inquiries and reservations.
(b). Steve Lane- It is related to tours and rentals.
(c). Linda Lane- It is related to Web-designer, reservations, database administrator.

4. Resources

(a). Office space at the marina
(b). Car-top carriers-8
(c). Instructor/Guide-1(save)
(d). Rental Kayak's-16

5. Customers

(a). Tours: In the tour, it can also be divided into two parts.
1. Primarily reserved.
   2. Space-available walk-in
  
(b). Lessons: Lessons is divided into two parts:
1. Primarily reserved.
   2. Space-available walk-in

(c). Rental: It is divided into 2 parts:
1. Primarily reserved.
   2. Space-available walk-in
  
6. Potential for Web-based Marketing: In web-based marketing, it can be divided into 5 parts which are given below:

(a). Advertise the availability of rentals
1. Real-time,if possible(the cost added).

(b). Advertise the tours and advance schedule
1. Display the real-time and the number of spots on the tour.
   2. Allows the scheduling reservation online.
     
(c). Advertise the lessons and advance schedule
1. Display the real-time and the number of spots in the class.
   2. Allows the scheduling reservation online.
     
(d). Allowing the web-based payment(which is integrated with the accounting software).

(e). Advertise the availability of printed videos and the resources.

Solution-2:
In both lessons and the tours, the process primarily consists of an advance reservation. In this case study, firstly the customers can call and then reaching through any one person which is Steve, Linda or Janet, they will record the details of the reservation in the loose-leaf binder.
Every person has a different task that they can be completed on a daily basis.
Linda should enter the reservation into the access database.
While Linda then printed out all the reservation lists which are required for the rental and then the board can showing the availability which can be updated to reflect the current availability.
After that, the information should be entered into the reservation software.

The given Model of an HKA Kayak Rental are as follows:

Event Kayak Rental- I Advance Process: Customers call or walk-in answered by the Steve, Linda at steve is on a tour or lesson) or Janet Choliday on weekends) Process: Reservation detalls (date, Kayak type, Customer Information) which Can be entered into loose-leaf binder Process: Linda: It can process the reservation details entered into the database. Process: Linda: Morning of a point every reservation list for the day. Process: Linda: It can process the Kayak board updated with the availability Event Kayak Rental Completed Process: Linda - It can process the Input financial details into the "accounting software