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Chapter Case: Hudson Kayak Adventures Hudson Kayak Adventures (HKA) offers ecotours and kayak rentals along the Hudson River. Background Steve and Linda Lane are avid kayakers and amateur naturalists who spent many weekends exploring the Hudson River's numerous creeks and tributaries. Steve was a sales representative and Linda worked as a freelance Web designer. Two years ago, Steve's division was purchased by a rival company, which announced plans to move operations to another state. Rather than relocate, the Lanes decided to launch HKA. They reasoned that Linda could con- tinue her work, which would provide some income while Steve tried to build HKA into a profit- able business. Steve and Linda are convinced that the ecotourism market will expand greatly, and they look forward to sharing their experience and knowledge with others who enjoy nature and kayaking, Hudson Kayak Adventures advertises in regional magazines and maintains a Web site, which Linda designed. At this time, no other kayak rental firms operate within 20 miles of HKA's loca- tion. Customers say that the HKA site is attractive and informative, but the Lanes are not sure it is attracting new business. So far, the Lanes' plan is working out well. HKA rents space at a nearby marina, where Linda runs the office and operates her Web design business. She also handles rentals when Steve is giving lessons or busy with a tour group. On summer weekends and holidays, Janet Jacobs, a local col- lege student, handles telephone inquiries and reservations. HKA's inventory includes 16 rental kayaks of various types, lengths, and capacities, eight car-top carriers, and a large assortment of accessories and safety equipment. Based on customer requests, Linda is considering adding a selection of books and videos about kayaking and ecotourism. HKA has three main business segments: rentals, instruction, and guided tours. Most customers make advance reservations for scheduled tours and instruction sessions, but sometimes space is available for last-minute customers. Rentals are split evenly between reservations and walk-in customers. Reservations are entered in a loose-leaf binder, with separate tabs for each business activity. Linda also created a Microsoft Access database to record reservations. When she has time, she enters the reservation date, the reservation details and kayak type, and the customer informa- tion into a table, which is sorted by reservation date. Each day, she prints a reservation list. For quick reference, Linda also displays kayak availability on a wall-mounted board with color- coded magnets that show the available or reserved status of each rental kayak. In addition to the database, Linda uses an inexpensive accounting package to keep HKA's books. Although the HKA database handles the basic information, the Lanes have noticed some drawbacks. For example, reservations for guided tours or instruction sessions sometimes con- flict with Steve's or Linda's availability. The Lanes also would like to get more information tunities. Steve and Linda have talked about updating the system, but they have been too busy about rental patterns, customer profiles, advertising effectiveness, and future business oppor- to do so. (continues)

need help with answer for question 3 and 4 please no define the word I need straight to the point answers ill will like the answer

Answer 1

Answer:-

3. The notebook entries represent a manual type of transaction processing system, and the transaction data is managed by the Access database. Together with the visible display of kayak availability, these systems provide some business support, but they lack decision support and what-if capability.

Linda Lane also uses an inexpensive accounting system, which is a user productivity tool. The Lanes would like more information about scheduling, rental patterns, customer profiles, advertising effectiveness, and future business opportunities. Additionally, Linda is considering new business functions, such as adding books and videos. Clearly, the HKAs information systems do not support the firms current business activities and will be unable to support future objectives.

4. They should understand that an object is a member of a class, which is a collection of similar objects, and that objects have characteristics called properties. Because an object can represent a person, thing, or event, a reservation can be represented as an object. The properties of a kayak object might include an ID number stamped into the hull by the manufacturer, an HKA stock number, model number, cost, year purchased, length, single or double, sit-on-top or sit-in, color, and similar characteristics.