Question

1. Segmenting markets means that a company is ________.

Select one:

A. identifying and calculating the churn rate in different markets

B. selecting the markets to attack in the marketplace

C. identifying the customers who have frequently purchased competitor's products or services

D. dividing the market into meaningful smaller markets based upon common characteristics

E. selecting a corporate position to communicate to potential customers

2.

Demographic segmentation is one of the most popular segmentation approaches because ________.

Select one:

A. it uses easily identifiable characteristics of human populations such as lifestyle

B. the needs and wants of customers remain constant based on demographic differences

C. the demand for all kinds of products is determined by where a person lives

D. it takes into account the climate of different regions.

E. it is relatively easy to measure the variables used in this approach to segmentation

3.

Cateleya was born in 2001. She is a member of ________.

Select one:

A. Generation X

B. Generation Z

C. the baby boomer generation

D. the millennial generation

E. Generation Y

4.

Millie prefers to stay at the Omni Hotel rather than the Embassy Suites because she knows the Omni provides high-end bedding, luxurious robes and toiletry products for every customer. What differentiation factor is affecting Millie's decision?

Select one:

A. price

B. innovative

C. personnel

D. convenience

E. service

5.

Michael believes that the only motorcycle anyone should ever buy is a Harley-Davidson. Whenever he sees the Harley Davidson logo on a product, he knows that product is a leader in the market. What source of differentiation has Harley Davidson achieved?

Select one:

A. convenience

B. price

C. service

D. personnel

E. image

Answer 1

The correct option is:

1- D. dividing the market into meaningful smaller markets based upon common characteristics

2- A. it uses easily identifiable characteristics of human populations such as lifestyle

4- E. service

5- E. image