Question

21) - the aching which 21) Predicting and income growth existing markets D) incipient market 2. When the Coca-Cola Company convened focus groups in Europe and Asia to assess pontial market ceptance of a contoured u sot drink can, in was attempting to collect D) primary 23) 23) When identifying global market segments, a fundamental guiding principle should be the need to determine A) similar ethnic backgrounds. B) shared demographic characteristics similar languages D) similar geographie regions. E) similar needs and buying behavior. 24) The process of global market segmentation begins with the choice of one or more variables to use as 24) a basis for grouping customers. All of the following are variables that are commonly used except: A) behavioral characteristics B) benefits sought. psychographics D) demographics E) polycentrics. 25) A global segment is referred to as "global elite," which includes A) the graying population. B) affluent, well-traveled persons C) technology professionals. D) people between the ages of 12 and 19. E) persons having power. 26) Psychographic segmentation involves grouping people in terms of their A) attitudes, values, and lifestyle. B) psychological well being C) gender D) age and income. E) combined household income. 27) 27) The law of disproportionality suggests that percent of the company's menu or profits are accounted for the 20 percent of a firm's products or customers. A) 90 B) 70 C) 50 D) 60 E) 80