Question

17) CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine: A) warranty of products sold to consumers. B) the use of laptop computers by customers. C) the use of credit cards for payment. D) amount paid by consumers in different countries. E) which customers are most valuable. 18) 18) Which of the following environmental factors may require marketers to adjust their approach to conducting international as opposed to domestic marketing research? A) Research may help reduce psychological overload. B) Company personnel must come to grips with a new set of culture-based assumptions about conducting business. C) Researchers may have to broaden the definition of competitors to include competitive pressures not present in the domestic market. D) Researchers must be prepared for new parameters of doing business. E) All of the above 19)_ 19) 19) The first step in formulating and conducting research is to: A) collect information. B) define the problem. C) select unit of analysis. D) design research. E) examine data availability. 20) - 20) Which of the following is not true of secondary data about global markets? A) It can be accessed quickly. B) It was not gathered specifically for the research project at hand. C) It is often so expensive that small companies can't afford to use it. D) It cannot be retrieved online. E) A great deal is available from government agencies.

Answer 1

Ans 13) OPEC is a cartel which used to sets prices, controls output, or takes other actions to maximize profits. Correct answer is option A.

Ans 17) CRM tool is used for identifying highly values customer, correct answer is option E.

Ans 18) Correct answer is option E all of the above.

Ans 19) 1st step in formulating and conducting the research is define the problems. Correct answer is option B.

Ans 20) Correct answer is an option C because its not expensive at all for smaller company to access secondary data.