Question

eston 17 t yet swered Zippo, which traditionally manufactures lighters, is considering offering motorcycle helmets. This is an example of which strategy" rked out of 7 Flag question Select one: O a diversification O b. market development O c. product development O di market penetration on 18 Numerous consultancies provide 'Customer Satisfaction scores for various Canadian and International airlines When Air Canada reviews their score in comparison to WestJet, they are engaging in yet wered ked out of lag question Select one: O a. Product emulation O b. Research straddling O c. Reverse engineering O d. Benchmarking

Answer 1

Ans :- Diversification

Diversification is strategy brought by companies to enter into a new product or services. It requires different set of skills technology and knowledge. Here, Zippo is trying to bring a new product (helmet) to the market.

Market Development is strategy brought by companies to develop its existing market. It is not looking for new market.

Product development are the different steps involved in bringing a new product to the market

Market penetration is strategy brought by companies to increase sale of existing product/services