Question

1. Point of Purchase displays are particularly effective advertisements because:

2. 	A.	they are relatively cheap
   	B.	they can make a brand stand out right at the time that consumers are browsing potential purchases on the internet
   	C.	they can make a brand stand out right at the time that consumers are choosing which products to buy
   	D.	they can make a brand stand out effectively on TV

1 points   

QUESTION 2

1. Research about U.S. consumer preferences suggests that companies should communicate information about how they are responding to the pandemic by using:

   	A.	Social media
   	B.	TV advertisements
   	C.	Direct mail
   	D.	Email

1 points   

QUESTION 3

1. Which of the following elements of the promotions mix is virtually free?

   	A.	sales promotions
   	B.	event sponsorship
   	C.	personal selling
   	D.	advertising
   	E.	public relations

1 points   

QUESTION 4

1. Which of the following tools of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?

   	A.	sales promotions
   	B.	personal selling
   	C.	advertising
   	D.	direct marketing

1 points   

QUESTION 5

1. Company-sponsored activities which are designed to create brand-related interactions with consumers are known as:

   	A.	Interactive Marketing
   	B.	Sales promotions
   	C.	Word-of-Mouth
   	D.	Events and Experiences

1 points   

QUESTION 6

1. Which of the following is NOT one of the goals of advertising?

   	A.	to increase sales
   	B.	to stimulate interest in a brand
   	C.	to spread brand awareness
   	D.	to convince customers to buy something they don’t want
   	E.	to persuade customers to switch brands

1 points   

QUESTION 7

1. Offering coupons is always a good strategy if you want to increase sales of a product.

   	A.	True
   	B.	False

1 points   

QUESTION 8

1. Which of the following is the best example of a company that may have become too focused on social media metrics at the expense of its core business objectives?

   	A.	Firm B makes frozen foods and wants to advertise that it now offers new, family-size meals. Firm B launches a social media campaign on Facebook to get 500 families to upload photos of themselves eating and enjoying their meals together.
   	B.	Firm A offers services for young professionals and wants to build a better relationship with its core consumers. Firm A invites 10,000 of its current customers to like their Facebook page.
   	C.	Firm C offers products for college-age students and wants to build a better relationship with its core consumers. Firm C hires staff to monitor Twitter for dissatisfied customers and solve at least 2,000 customer service issues.
   	D.	Firm D offers products for senior citizens and wants to strengthen its relationship with its core consumers. Firm D launches a social media campaign to get 1,000 new followers on Twitter.

Answer 1

Point of Purchase displays are particularly effective advertisements because:

Correct answer is "c. they can make a brand stand out right at the time that consumers are choosing which products to buy"

Question 2.

Correct answer is

a.Social media

Question 3.

Correct answer is "

E.	public relations

Question 4.

Correct answer is "

A.	sales promotions

Question 5.

Correct answer is "

D.

Events and Experiences

Question 6.

Correct answer is "

A.	to increase sales

Question 7.

Correct answer is "

A.

True

Question 8.

Correct answer is "

A.	Firm B makes frozen foods and wants to advertise that it now offers new, family-size meals. Firm B launches a social media campaign on Facebook to get 500 families to upload photos of themselves eating and enjoying their meals together.

This is because company is focusing on social media activities which is not related to their core business of selling frozen foods.

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