Question

1# White Cloud toilet tissue provides substantial trade discounts to retailers with the expectation that the retailers will pass along the savings to their customers. This is an example of:

a. Pull marketing

b. Progressive marketing

c. Classic marketing

d. Predatory pricing

e. Push marketing

2# Marketing managers are reimagining the positioning for Chrysler automobiles. They communicate the new advertising strategy to their advertising agencies using:

a. GRP, CPM, and CTR.

b. Creative briefs

c. Belief dynamics diagrams

d. Talking points

e. Media plans

3# Which sales promotion method is typically the worst way to build brand loyalty?

a. Trade promotions

b. Bundled promotions

c. Interactive promotions

d. Value-added promotions

e. Price promotions

Answer 1

1. Option E

Explanation: In push marketing, firms intend to proactively reach out to the customers.