Question

9. In marketing communications, which of the following message elements performs the function of a strong takeaway or moral lesson? a. Jingle or musical signature b. Brand logo Tagline or headline _d. Humorous appeal e. Characters 10) To measure the effectiveness of marketing communications, marketers assess message delivery. Two Common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are: _ a. cost per thousand and cost per click __b. impact and advertising-to-sales ratio. _c. effective reach and frequency. _d. response and conversion rates. 11. The plot is one of the classic elements of effective storytelling in marketing communications. An effective plot hooks the audience right away through the clicitation of which two emotions? a. Shock and surprise Fear and humor _e. Sadness and empathy d. Joy and surprise _e. Love and hate 12. After a few years of work in the marketing department of a small firm, you are placed in charge of the firm's inbound marketing. What are you most likely to be in charge of? a. The firm's efforts in creating and placing television and print advertising _b. Creating content for and monitoring consumer actions on the firm's social media platforms, such as Facebook and Twitter _c. Efforts of the firm to capture consumers no matter where they are d. Ensuring that consumers can find the firm when they search for information on products and services _c. Creating display advertising, finding websites on which to place such advertising, and ensuring that inquiries made from such advertising are responded to properly. 13. In the six Ms model of marketing communications, strategic intent refers to: _a. mission and money. b. market and media. c. message and market. d. mission and market. c. All of the answers are correct.
need #10 and #12

Answer 1

10. C. Effective reach and frequency are the two common message delivery metrics that are measured how much of the target market is exposed to the advertisement and the number of times they are exposed. Whereas the remaining ones are not appropriate messages in this context.

12. b. Creating content for and monitoring consumer actions on the firm’s social media platforms, such as Facebook and Twitter are you most likely to be in charge of. As this is the role that comes under the profile of inbound marketing.

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