Question

1. Thinking about the communications model, which of the following would represent the cause of miscommunication if someone in the firm sent an advertising message American market to Quebec, Canada meant for the South a. Feedback Encoding Distortion Decoding e. Noise 2. Which mobile marketing tool allows 160-character text messages to be sent to and from cell phones? Mobile ads b SMS Web widgets d. MMS e. MOB 3. Which of the following types of communications efforts focuses on communication with indirect customers further down the channel? a. Push strategy b. Penetration strategy c. Skimming strategy d. Pull strategy Integrated marketing communications A(n)is a specific entity in a media class a. gross rating point b. media vehicle 4. pulsing c. d. flighting e. media schedule 5. Which of the following is an abbreviation of a payment approach that pays by the sales made from a digital pass through a. CPM b CPC C CPR d. CPS e. CSM 6. Which of the followving is a critical U.S. legal issues regarding distribution: price discrimination providing discounts based upon operational issues a. b. tying agreements all the above e. a and c only . A discrepancy ofis the difference between the amount of product produced and the amount an end user wants to buy a. space b. quantity assortment d accumulation possession

Answer 1

1. Distortion- At work, power inside and over communication plays a significant role. This power is somewhat asymmetrically distributed which opens up possibilities for the distortion of messages. To distort a message means to put it out of shape. A distortion is a sort of linguistic abnormality or anomaly that departs or deviates from the proper meaning of a sign.. An improper message or miscommunication or the different recipient can be called distortion.

2. SMS- short message service technology evolved out of the global system for mobile communication standard, an internationally accepted cell phone network specification the European Telecommunications standards institute created. The upper bound of an SMS message to be 160 characters using 7-bit encoding.

3. Integrated Marketing Communication- It is a concept under which a company integrates and coordinates its many communication channel to deliver a clear and consistent message about the organisation and its products. A way of looking the whole marketing process from the viewpoint of the customer.

4. Media vehicle- It refers to specific method like radio, television, internet, newspaper. Pick up a suitable media class is the first step so it is the specific entity in media class

5. CPS Cost per sale- It is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement.

6. All of the above.

7. Quantity- A discrepancy of quantity is the difference between the quantity of products if it is economical for a producer to make and the quantity final users or consumers normally want.