Homework Answers
a. Advertising
Advertising refers to the any paid promotion of the products/services or the ideas through an identified sponsor.
e. Sales Promotions
Sales promotions are the known as the short-term incentives which the company offers in relation to their products /services.
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88. Which of the following elements of the marketing communications mix refers to any paid form...
Marketing Communications Mix:On page 560 the marketing communications mix is defined in terms of eight modes...
Marketing Communications Mix:On page 560 the marketing communications mix is defined in terms of eight modes of communications. These eight models include: Advertising; public relations; sales promotion; events & experiences; online and social media; mobile marketing; direct and database marketing; and personal selling. Select a favorite brand that you have purchased. Find two communications modes used by your chosen brand and share with us what you can from each communication (show links to ads, promotions, PR, etc). How were you...
Choose a company and make research on its marketing promotion mix (advertising, personal selling, sales promotion,...
Choose a company and make research on its marketing promotion mix (advertising, personal selling, sales promotion, direct marketing and social media, public relations).
Integrated marketing communications include all of the following except personal selling. advertising. public relations. supply chain...
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Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element...
Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element should NOT be emphasized in the marketing of this product? a Reminder advertising b. Sales promotion Public relations d. Personal selling e Persuasive advertising
please fill out everything What is Promotion? What is integrated marketing and communications? ...
please fill out everything What is Promotion? What is integrated marketing and communications? Know the 6 elements of communication o Source, message, channel of communication, receivers, encoding, & decoding What is the field of experience? What is response? What is feedback? What is noise? Know the 5 elements of the promotional mix o Advertising, personal selling, public relations, sales promotion, direct marketing o Know definition of each element o Know which of...
Do a marketing mix analysis on the following The overall goal of the project is procded under the...
Do a marketing mix analysis on the following The overall goal of the project is procded under the "team project II" heading. The potential business: Development of a product that is attached to the Apple Watch such that Questions Do a marketing mix analysis on the distribution and promotion of the intended product by focusing on the required content (jot notes) Team project Il Marketing Plan Imagine your team is a group of marketing professionals working for a company (existing...
A marketing manager wants to efficiently reach large numbers of customers in a creative way and...
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Integrated marketing communications require a company’s mass-market advertisements, Web site, e-mail, and personal selling communications to...
Integrated marketing communications require a company’s mass-market advertisements, Web site, e-mail, and personal selling communications to all have: - equal portions of the advertising budget - separate marketing objectives - the same target audience - the same message, look, and feel Which best explains why companies often fail to integrate their various communications to consumers? - Historically, consumers have been able to distinguish between message sources. - Communications often come from different parts of the company. - Public relations is...
need #10 and #12 9. In marketing communications, which of the following message elements performs the...
need #10 and #12
9. In marketing communications, which of the following message elements performs the function of a strong takeaway or moral lesson? a. Jingle or musical signature b. Brand logo Tagline or headline _d. Humorous appeal e. Characters 10) To measure the effectiveness of marketing communications, marketers assess message delivery. Two Common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are: _...
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Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element should NOT be emphasized in the marketing of this product? a Reminder advertising b. Sales promotion Public relations d. Personal selling e Persuasive advertising
Do a marketing mix analysis on the following The overall goal of the project is procded under the "team project II" heading. The potential business: Development of a product that is attached to the Apple Watch such that Questions Do a marketing mix analysis on the distribution and promotion of the intended product by focusing on the required content (jot notes) Team project Il Marketing Plan Imagine your team is a group of marketing professionals working for a company (existing...
need #10 and #12
9. In marketing communications, which of the following message elements performs the function of a strong takeaway or moral lesson? a. Jingle or musical signature b. Brand logo Tagline or headline _d. Humorous appeal e. Characters 10) To measure the effectiveness of marketing communications, marketers assess message delivery. Two Common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are: _...
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