Question

Choose a company and make research on its marketing promotion mix (advertising, personal selling, sales promotion, direct marketing and social media, public relations).

Answer 1

Company- Johnson and johnson

In the year 1886, a public company was established by the name of Johnson & Johnson. This multi-national American company deals in consumer goods as well as pharmaceutical goods. Johnson & Johnson's brand is today associated with qualitative products. In this health-conscious world, the company has earned the trust of its consumers by supplying natural products that do not have any chemicals. This globally acknowledged brand has targeted every segment of society with age being no bar. It has products for babies, children, teenagers, and even adults.

Promotions in the Marketing mix of Johnson and Johnson

Johnson & Johnson has realized the advantage of consumer awareness and hence has decided on promotional activities that are instructive with a strong message as well as are eye-catching. Good and sensible marketing is very important in order to increase the product visibility and so the ads are placed on the hoardings, magazines as well as newspapers so that they can be easily viewed. It is dedicated to the concept of natural and qualitative products and hence has made its packaging process environmental friendly.

Johnson & Johnson has been associated with promotions that inspire healthy living. Some of the famous campaigns are “Having a Baby Changes Things” and “The Campaign for Nursing’s Future”. Famous actor Prachi Desai has been associated with the company and its various campaigns. The new baby to be involved in the Johnson’s ads is “Khiyaan Singhvi”. The company has been showing delightful ads featuring babies and children in prime time slots of the various television channels. Popular cartoons like The Little Mermaid, Pocahontas and Winnie the Pooh and Pals have also been included in the ads for baby care products making them highly popular amongst the viewers.

One of the most loving part of Johnson and Johnson is the cute and absolutely delightful baby ads it shows on television. People love such ads. And as the baby is most important to mothers, the mother and baby connection is shown strongly in the ads by Johnson and Johnson. This is one of the reasons the company thrives because it has a strong emotional connect with its target audience.

Johnson & Johnson offers various schemes to its customers at regular intervals like soap free with every three purchases, hundred-milliliter bottle free with five hundred milliliter product. It also offers special discounted coupons on products like Stay Free Secure, Baby powder and Baby soap. Many hospitals have been giving out special baby product kits to the new mothers who leave the hospitals with their babies. This is a very smart scheme as the products gain the trust of mothers at an early stage and hence the mothers generally continue with the products of this company.