Question

1. Choose a company you are familiar with.

• Provide examples of how this company is utilizing the following promotion tools to communicate with its customers. (5 marks each, Total 25 marks)
• Identify at least one advantage of using each of the promotion tools (5 marks each, Total 25 marks)

Promotion tool	Example	Advantage
1.Advertising
2.Sales promotion
3.Public relations
4.Personal selling
5.Direct and digital marketing

Answer 1

Samsung’s Promotional Tools and their advantages

Promotion Tool	Example	Advantage
Advertising	A billboard showing a new mobile model	Introduces a new product or service in the market
Sales promotion	Flash sales, discounts or coupons,	Provides a reason for buying and thus generate more revenue
Public relation	Social media communication	Reaching out to a large audience and gaining trust
Personal selling	Sells latest products anywhere the company wants	It helps in reaching out to those customers who could not be reached out with other modes.
Direct and digital marketing	online and social media marketing	Helps in immediate delivery and have the option for tracking.