Question

Develop a plan for promotion of a travel agency... be sure to include all 6 components -- advertising, public relations, sales promotion, selling, social marketing and ecommerce.

Answer 1

answer-

a plan for promotion of a travel agency-

Advertising- This is the paid form of advertising in which travel agency would include the use of Newspapers, Flyers,Magazines and TV commercials to advertise its services. for example- an ad of 5 days and 6 night package on cruise on TV.

Public relations- In this method of promotion, The marketers of travel agency try to build a favourable image in the market by creating relations with the general public. for example- Travel agency can launch campaign related to clean and carbon free environment.

It can also use media relations by communicating with media to aware the public about the company.

sales promotion- this would include Incentives to customers who purchase services of travel agencies like discounts on travel package before specified time, free gifts to customers, free dinner cards etc to increase sale of service.

Personal selling- In this method, the sales agent will contact with customers on face to face or using telephone. they try to inform about latest travel packages and its benefits to customers at what price. they will try to persuade them to purchase travel agency services.

Social marketing- In this Travel agency will use social media and emails to connect with customers. posting of latest service package of tours on FB, pictures and videos of last travel and how customers enjoyed on instagram and FB and youtube channel.

E-commerce- In this Travel agency will have the option to purchase packages of tours and travel online from its site and pay online for convinence of customers.

*Hope this would help you. please please give this answer A LIKE. i would greatly appreciate it. thankx