1. Contractual agreement between a parent company and an
individual or firm that allows operation of business under an
established name according to specific rules. - Franchising- Where
parent company is franchiser and individual or firm is franchisee.
It is type of Contractual agreement between franchiser and
franchisee , where individual or firm sell product or provide
service in the name of parent company . Franchisee usually provide
franchiser an initial start-up pay and licensing fees.
2. A distribution strategy whereby a producer selects a few retail
outlets in a specific area to carry its products. - Selective
distribution - The business will limit distribution to select group
of channel certain areas of market.
3. The process of directly selling goods/services to final
consumers for their personal or non-business use - Retailing - Any
firm which sells the product to customer for their personal use or
other household use is called as retailing.
4. A type of marketing channel that has intermediaries situated
between producer and consumers.- Indirect channel - Indirect
channel may include agents, dealers, brokers , retailers,
wholesalers and other distributors.
5. Any paid form of non-personal communication about a product or
service by an identified sponsor.- Advertising - Advertising allows
the organization to reach broad audience in short duration of
time.
6. The combination of alternatives that a company uses to
communicate with consumers about its product.- Promotional mix - It
is combination of one or more promotional tool used to persuade,
inform and remind prospective buyer about product or service.
7. An advertising used to contrast one brand from competitor’s
product. - Comparative advertising- The company that engage in
Comparative advertising should have enough evidence for any product
or service claims that it eliminates litigation from the
competitors whose product is being compared.
8. Gigantic store that is a combination of a supermarket, discount
store and warehouse retailing.-Hypermarket - These are Gigantic
full time discount stores and combined with supermarket in one
location.
9. Any paid form of interpersonal presentation of goods and
services.- Personal selling - it is two way flow of communication
between customer and seller, to influence the purchase decision of
individual or group's.
10. The number of different people exposed to an advertisement.-
Reach - It is unduplicated customer total that an advertisement
will deliver. The more customer exposed to message then reach will
be broader.
11. A layer of marketing intermediaries that brings the products
and its ownership closer to the final buyer.- Channel level -
producer and end customer are part of every channel and they
performs some work.
12. An advertisement used to let consumers know about a new product
or service.- Informative advertising - this advertising is used
early in the product life cycle, specially to introduce new product
category.
13. A relatively large low-margin, high volume self-service store
designed to serve consumers’ total needs.-Supermarket
14. A distribution strategy whereby a producer sells
products/services in as many outlets as possible.- Exclusive
distribution
15. How often the same people see an advertisement. - frequency -
it number of times same people receives the message in certain
defined time.
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal...
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