Question

QUESTION 50

1. Effective social media advertising is the result of ________.

   		systematic planning
   		defined character
   		customer dogmatism
   		total freedom
   		quirky novelty

QUESTION 55

1. Global brands are viewed differently than local brands, and consumers worldwide associate global brands with three characteristics: quality signal, global myth, and social responsibility.

   True

   False

QUESTION 59

1. COOKING OIL MINI CASE: Value Mart is a national grocery store chain that markets its own line of store-brand food products as a low-cost, high-value option for the cost-conscious consumer. Based on an evaluation of sales data from various product categories collected from scanners at checkout points, Value Mart has determined that there may be a market for a Value Mart brand cooking oil. In order to further explore customer preferences and potential marketing tactics, Value Mart has decided to conduct focus group sessions with Value Mart consumers. After conducting the focus groups, Value Mart decides to do a small-scale trial of a store-brand cooking oil exclusively at its stores in the New York area to see if consumers will buy the product.

   In the COOKING OIL MINI CASE, the methodology used to collect sales data from checkout scanners is known as ________.

   		mechanical observation
   		focus group
   		physiological observation
   		metaphor analysis

QUESTION 64

1. Because McDonald's is a firm that tries to localize its advertising and other marketing communications to consumers in each of the cultural markets in which it operates, it is characterized as using a ________.

   		hybrid strategy
   		global marketing strategy
   		local marketing strategy
   		multinational strategy
   		none of the above

QUESTION 65

1. Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis.

   True

   False

QUESTION 68

1. Customer surveys can be conducted in several popular ways. Which of these is as easy and quick to distribute around the world as it is to distribute it down the block?

   		telephone interview surveys
   		mall intercepts
   		personal interviews
   		email surveys
   		mail surveys

Answer 1

QUESTION 55 Global brands are viewed differently than local brands, and consumers worldwide associate global brands with three characteristics: quality signal, global myth, and social responsibility.

Answer:- True

QUESTION 64 Because McDonald's is a firm that tries to localize its advertising and other marketing communications to consumers in each of the cultural markets in which it operates, it is characterized as using a ________

Answer:- Local marketing strategy

QUESTION 65 Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis.

Answer:- True

QUESTION 68 Customer surveys can be conducted in several popular ways. Which of these is as easy and quick to distribute around the world as it is to distribute it down the block?

Answer:- Email survey