Question

1. Creating a promotional plan that takes advantage of social and digital technologies will help you with all the following EXCEPT:

1. Generate an effective marketing list
2. Build loyalty
3. Shape the conversation
4. Attract new customers

2. Social media should augment other inbound methods such as email, events, or public relations

1. True
2. False

3. Having a social media strategy assists with which of the following?

1. Increases your revenues through list generation
2. Ranks you higher in organic searches
3. Enables you to use social media to attract buyers and builds better brand awareness
4. None of the above

4. 71% of consumers who have had a good social media service experience are more likely to buy your product.

1. True
2. False

5. _______ is the ultimate way to do inbound marketing

1. Blogging
2. Listening to the customer
3. Social media
4. Understanding your buyer persona

6. Your buyer persona should include the following basic demographics EXCEPT:

1. Age
2. Gender
3. Attitudes
4. Income level

7. Demographics explain “who” your buyer is, while psychographics explain “______” they buy.

1. What
2. How
3. Where
4. Why

8. This social media platform boasts over 2 billion users.

1. Youtube
2. WeChat
3. Instagram
4. Facebook

9. More than 2/3rds of Americans are using Facebook as their primary source:

1. To communicate with each other
2. To get news
3. To share content
4. To search for interested topics

10. Facebook offers which two kinds of pages?

1. Personal and Advertising
2. Advertising and Business
3. Personal and Business
4. None of the above

11. ______ is the second largest social network in the U.S.

1. LinkedIn
2. Instagram
3. YouTube
4. Twitter

12. With over 90% of their audience under the age of 35, ______ is the fastest growing social media platform in the U.S.

1. Instagram
2. Snapchat
3. Pinterest
4. Twitter

13. If you were looking to get information on individuals to network with, or looking to find out more about a prospect, ______ would likely be the best social media platform to use.

1. Facebook
2. Twitter
3. LinkedIn
4. Instagram

14. The average life of a pinterest pin is ______ .

1. A few days
2. 3 years
3. 2 weeks
4. 3 months

15. _____ is how you track, analyze, and respond to conversations on the internet.

1. Social listening
2. Social analytics
3. Social media tracking
4. Inbound Marketing

16. Social listening consists of two main modes: _______ and ______.

1. Engagement, listening
2. Tracking, monitoring
3. Engagement, monitoring
4. Service, Listening

17. Two types of content that you can’t generate yourself include:

1. Influencer and user
2. User and Social
3. Influencer and Realtime
4. Realtime and User

18. You will want to conduct an in-depth social media audit every 12-18 months

1. True
2. False

19. Effective places to include social icons and links include:

1. Newsletters and Blog Headers
2. Car branding
3. Billboard Advertising
4. Television Ads

Answer 1

Answering the first four questions as per Chegg policy

Answer 1: Option A

Explanation: A marketing plan which takes advantage of digital and social technologies is will fetch us new customers, a better and winning conversation, brand loyalty but not an effective marketing list.

Answer 2: TRUE

Explanation: Social media must augment inbound methods like public relations, email, and events.

Answer 3: Option C

Explanation: Having a social media strategy enables a firm to attract more buyers and service them while building better brand awareness.

Answer 4: False

Explanation: It is not necessarily true that if customers are happy by social media service experience, then they would definitely buy the product.