Question

jangaeed11-c880RS-kguirl/edit 20. Al is a sales manager with Novartis Pharmaceuticals and is based in the Midwest. He typically participates in job fairs at major college campuses to identify potential candidates for sales positions. What managerial function best describes Al's activities at job fairs? a. Recruitment and selection b. Organization C. Training d. Supervision 21. You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants, Your focus group sessions are an example of which of the following types of research? 2. Marketing research b. Conclusive research c. Descriptive research d. Exploratory research 12. Soft drink producers such as Pepsi make their products available to consumers in a variety of packages - 1 ounce cans, 20 ounce bottles, 1 liter bottles, and 2 liter bottles are just some examples. Of course, some consumers don't buy 2 liter bottles because the beverage can go flat before it is consumed. For other customers though, this is the preferred packaging. It seems Pepsi makes good use of segmentation. a. usage rate segmentation b. brand loyalty segmentation c. psychographic segmentation d. demographic segmentation 23. In her role as sales manager, Julie tells her team to always behave ethically on the job. However, Barbara sees Julie talk a customer into buying an unneeded product just because the sale will fulfill her quarterly quota. If Julie really wants to create a culture that encourages ethical behavior, she must:

Answer 1

25.option D

Survey methods used in marketing research for collecting primary data involve th use of wuestionaire to optain demographic information of consumers