Question

14. A piccision surgical equipment firm convenes a group on surgeons to a focus grou insights into common problems doctors experience during surgery. This is most likely a quantitative study. A. True B. False Wones a group on surgeons to a focus group so they may gain nce during surgery. This is most likely an example of a 15. Company sales invoices. Census data and trade association statistics are examples ol: A. primary data. B. data mines. C. secondary data. D. simplistic data, E. exploratory data. 16. One of the benefits of market research is it reduces the uncertainty under which managers make decisions A. True B. False in 17. When conducting a survey about choosing vacation destinations, Hillary will need to order to get reluctant respondents to provide honest information. A. choose only highly verbal consumers B. assure consumers that their individual responses will be kept confidential C. use only focus group interviews D. ask unstructured questions E. create an efficient data warehouse 18. Just as marketers create value by meeting the needs and wants of consumers, marketing researchers create value if A. the research is expensive. B. all participants like the research design. C. the research does not cost too much. D. the results will be used in making management decisions. E. the research is finished quickly. there are often multiple product categories. 19. Within each A. product line B. primary packaging parts C. product breadth D. product assortment E.private label brands

Answer 1

Ans: The correct option for the answer is option C i.e. secondary data

This is because company sales invoice are the invoice which will not be changed and are they are already available in the accounts book of the company

Ans: One of the benefits of market research is that it reduces the uncertainty under which manager takes decision: True

Because market research helps a manger to takes decision so that uncertainty can be reduced maximum

Ans: the correct option for the answer is option B i.e. assure consumers that their individual response will be kept confidential

Ans: The correct option for the answer is option D i.e. the results will be used in making management decisions

it helps the management to know about the taste and preference of the consumers and their target audience.

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