Question

27 28

ers Published articles Online survey Focus group c and d DQuestion 27 1.5 pts Suppose a firm wants to understand how to best allocate its media budget. The hrm's marketing manager and researcher agree to conduct a research project to obtain estimated awareness for each media type to address this issue. Which of the following statements are true based on this information? O Estimated awareness by media type is part of the research objective e How to allocate the media budget is the problem they are trying to solve O Estimated awareness by media type is the problem they are trying to sove e How to allocate the media budget is part of the research objective O aand b 15 pts D Question 28 e surveys are easy to administer because they are more convenient for the survey respondent and are not as complex as other forms of quantitative data collection methods o True @False Question 29 ting research tends to focus o

Answer 1

Since, multiple questions have been posted, I have answered the first one (Question 27).

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Question 27:

a and b. (which is Option e)

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Explanation:

In the given question, the problem is to allocate the budget to different types of media. In order to solve this problem, it is important to identify how much awareness is created by each type of media. In other words, the budget will be allocated to different forms for media on the basis of awareness created by them. More the awareness created a media type, higher the budget that will be allocated to it and vice versa. Different forms of media will be ranked on the basis of awareness created and the management will make a decision as to the budget to be allocated to each. Therefore, Option D is correct (meaning Option a and Option b are both correct).