Ans 26 - (A )Attitudes, values & lifestyle
Ans 27 - (E) 80
Ans 14 - (A) the low context nature of american culture
Ans -15 (B) Intranet
Ans 16 (E) CRM
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26) 26) Psychographic segmentation involves grouping people in terms of their A) attitudes, values, and lifestyle....
21) - the aching which 21) Predicting and income growth existing markets D) incipient market 2. When the Coca-Cola Company convened focus groups in Europe and Asia to assess pontial market ceptance of a contoured u sot drink can, in was attempting to collect D) primary 23) 23) When identifying global market segments, a fundamental guiding principle should be the need to determine A) similar ethnic backgrounds. B) shared demographic characteristics similar languages D) similar geographie regions. E) similar needs...
CASE 20 Enron: Not Accounting for the Future* INTRODUCTION Once upon a time, there was a gleaming office tower in Houston, Texas. In front of that gleaming tower was a giant "E" slowly revolving, flashing in the hot Texas sun. But in 2001, the Enron Corporation, which once ranked among the top Fortune 500 companies, would collapse under a mountain of debt that had been concealed through a complex scheme of off-balance-sheet partnerships. Forced to declare bankruptcy, the energy firm...