Question

Assuming that Guinness decides to launch a light beer, Guinness must decide how to tell the Guinness Light story to a targeted younger audience in the 21-27 age bracket. The various aspects of the promotional mix from which to allocate resources include all of the following EXCEPT: . sponsorship B. sales promotion C. copy D. personal selling E. advertising

Answer 1

ANs: C. copy

Copying is not aspects of the promotional mix from which to allocate resources