Question

Which marketing channel is most likely to serve the business customer

A) producer > consumer

B) producer > manufacturer s rep > retailer > customer

C) producer > sales branch > business distributor > customer

D) producer > wholesaler > retailer > consumer

A wholesaler who sends delivery trucks to grocery or pharmacy retailers, sets up displays, price the goods, and maintain inventories is called a

A) cash-and-carry wholesaler

B) drop shipper

C) rack jobber

D) producer s cooperative

Carefully coordinating the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands is called

A) integrated marketing communications

B) mass marketing techniques

C) downstream marketing communications

D) push promotional strategy

Answer 1

C) Producer > sales branch > business distributor > customer

Business consumers buy in bulk. So the companies can send the stock to business consumers in bulk with business distributors. The intermediaries are lower in sending the stock to business consumers.

2 c, Rack jobber

This type wholesalers sends stocks to retail outlets of pharmacy retailers. The wholesalers take charges of setting up display, setting up the prices and hopefully giving services to maintaining inventories as well. For example, Wal-Mart has their own rack jobbers from whom the company gets stock and they are responsible for setting up displays as well. Amazon Go is another example.

3 a. Integrated marketing communications

Carefully coordinating the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands is called Integrated Marketing Communication. In this communication process different functional areas come together to develop one message which could be passed to the customers at large related to product or services or any other concerns. For example the finance, marketing, sales department and Public Relations department come together and develop one consistent message for the consumers