Question

What are some alternatives and recommendation for TOM Shoes

Answer 1

alternatives and recommendation for TOM Shoe are as follows:

• Better understand the issue: The management of TOM Shoe first needs to understand the core issue of the company. The company has basically quality issue. Thus, the management of the company should evaluate the quality risks related to the products. Most highlighted the quality risk of TOM shoes is contracting hookworms which is causing deliberate injuries. Thus, the company needs to eradicate the issue by improving the quality of the product.  

• Create a solution: A proper evaluation of the fact can only find out the solution. The company has invested around $1 million for more new products without resolving the quality issues in the existing products. The company should figure out how many changes it can do to resolve the issue. It should be more focused on complete eradication instead of quick-fixing.

• Innovating model: TOM Shoe should innovate its business model instead of renovating the marketing campaigns. It must understand the core problem is not in the marketing segment. Instead, the problem is in the quality which can be improved by overhauling the business model.