Question

Nonconventional marketing activities that use a limited budget and can increase buzz are known as . gorilla tactics . guerilla marketing . undercover marketing . online guides e-gossip are people within a reference group who, because of special skills, knowledge, opinion leaders personality, or other characteristics, exert social influence on others. late mainstream adopters e strangers . barnacles lagging adopters is the process by which people select, organize, and interpret information to form a meaningful picture of the world. e retention motivation . selective perception e perception . learning Which of the following is a psychographic characteristic of a consumer? e gender "age .lifestyle occupation . economic status