In which of the following ways does the concept of product life cycle (PLC) help marketing...
In which of the following ways does the concept of product life cycle (PLC) help marketing managers?
| a. |
It can be used to analyze a brand, a product form, or a product category. |
|
| b. |
It dictates the marketing strategy to be used for a product. |
|
| c. |
It tells managers the length of a product's life cycle. |
|
| d. |
It informs marketers about the duration of a product in the various stages of its life cycle. |
Homework Answers
Right option is b.
PLC give the duration and length but all of this can be documented in the end. As, different marketing strategy help them to stretch or cut this stages.
So, PLC help marketing managers to make marketing strategy by knowing the stage of the product life cycle. As, product in different life cycle need different marketing strategy.
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