The correct answer is :Internal and external data
To calculate share of customer we need both internal as well as external data of customer .
Share of customer is calculated as the ratio of total amount spent on the company's products to the total amount spent on the entire product category.From the CRM systems(internal), we get the total amount spent on the company's product, whereas the amount spent on the entire product category is not readily available to the company.We need to get this data from external sources.
decision point: how to calculate share of customer = Big Data MY PROGRESS-13% EO Decision Point:...
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