Question

Don’t you find yourself saying “I wish this product existed” or “why doesn’t this just have this feature”? Well, now is your chance! Just put yourself in the shoes of an inventor or an employee in an R&D dept.

For this project, take a new product (product - not a service) through the product development cycle and tie it to a marketing plan.

Answer 1

Here we need to design and develop a new product for company.

Will take mobile industry as an example for the designing and development of new products.

mobile should be designed and developed in all the factors and a mobile to be number one flagship mobile in the market.

Designing and development of the mobile is as follows :-

HARDWARE COMPONENTS.

The hardware components of the mobile are as follows :-

1. Screen size - 5.5 inches, 6.0 inches, 6.4 inches.

2. Screen type - super amoled screen.

3. Frame for the mobile - aluminium frame

4. Front and back glass of the mobile to be protected with Gorilla glass 6.

5. Antenna bands should be there on the backside of the mobile.

6. Andhra pubg mobile 3.5 5 mm headphone jack and secondary noise cancellation mic.

7. On the left side off the mobile should be a power button and volume up and down keys.

8. On right side of the mobile a physical key should be there which is default arrange to activate Google assistant.

9. Turn off the mobile charging port and stereo speaker and primary mic should be built.

10. Backside of the mobile should be have 5 cameras

1. Primary standard camera with Sony sensor

2. Ultra wide angle camera

3. Telephoto lens camera

4. Depth sensor.

5. Time of flight 3D camera.

11. Dual tone flash should be presented according to the camera setup.

12. Front camera should be 32 megapixel camera which with sony sensor.

13. In display ultrasonic fingerprint sensor to be setup.

14. RAM should be type of DDR4. There should be a multiple variants of RAM in mobiles - 4GB, 6GB, 8GB, 10GB, 12 GB

15. Internal storage also to be in different variants i.e 64GB, 128 GB, 256 GB, 512 GB.

16. Processor to be the highest processor which is the best for each and every processor supplying companies i.e Snapdragon 855, MediaTek P70, Exynos 9810.

17. Front ear peace is to be incorporated on the top of the screen.

18. Battery capacity of the mobile to be 4000 mAh to 4500 mAh.

19. Mobile has to be equipped with fast charging between 25 Watt to 50 watt.

20. Phone should support to wired and wireless charging preferably USB type c to be keep in mobile.

SOFTWARE COMPONENTS.

1. Mobile has to run on updated version of Android OS i.e android pie.

2. Better to decide whether to use custom ROM or stock ROM.

3. Better to maintain low level of bloatware in custom ROMs

4. Mobile has to equipped with high hedge rate for the usage of gamers.

5. Mobile support all types of connectivity i.e mobile network, Bluetooth, Wi-Fi, NFC.

Contents of box :-

1. Mobile

2. Fast charger

3. Best quality earphones.

4. Type c to type a dongle.

5. User manual and warranty card.

Marketing plan.

To highlight the features of best processor

To highlight the high quality cameras.

To highlight the fast charging facility.

Least possible price with low profit margin of 5 to 10%.

Giving the review units to the youtubers.

Making encouragement to do unboxing videos.

Creating more impact among information technology users and employees.

If any product was manufactured as per above mentioned specifications,hardware software components with a well suitable prices in the market then this mobile can conquer minimum 60 to 70 percentage of mobile market in the world.

These are all the research and development of a mobile by us.

These are all the Information regarding to research and development of a new product.

I hope, all the above-mentioned information and specifications regarding a new product is useful and helpful to you.

Thank you.