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4. An Airbus A320 airplane holds 150 passengers and costs $101 million to purchase, a Boeing...
Norwegian Air Shuttle Aspires to Become the Cheapest Global Airline It’s snowing in Copenhagen as Norwegian Air Shuttle Flight DY7041 lifts off. There are nearly 30 passengers on board, most of them Norwegians, Swedes, and Danes eager to escape the gloom that engulfs their part of the world in late November. Today they will arrive in Florida faster than usual. This is the first direct flight from Scandinavia to Fort Lauderdale. And it’s a bargain: The tickets are a fraction...
Case 34 Emirates Airline Emirates Airline was one of the three Middle East carriers that were singled out by the largest US airlines in the report that was released on March 5, 2015. The report charged that that the flagship airline of Dubai, along with Etihad Airways and Qatar Airways, had received over $42 billion in government subsidies and tax breaks since 2004. Claiming that this gave an unfair advantage to these state-owned airlines, the US airlines demanded that the...
Using data from the Southwest case, create a chart that plots the relationship between each airline’s market share, in terms of revenue or airline seat miles flown, and its profitability for two periods: 1995-2000 and 2001-2005. Does your analysis suggest that market share is correlated with profitability in this industry? If you exclude Southwest Airlines and Jet Blue airlines from the analysis (companies that use “point-to-point” route structure rather than a “hub and spoke” route structure), how well does market...
How can we assess whether a project is a success or a failure? This case presents two phases of a large business transformation project involving the implementation of an ERP system with the aim of creating an integrated company. The case illustrates some of the challenges associated with integration. It also presents the obstacles facing companies that undertake projects involving large information technology projects. Bombardier and Its Environment Joseph-Armand Bombardier was 15 years old when he built his first snowmobile...