Question

Cigna is a major health insurance company with a behavioral health department that covers 60 million American domestically and internationally. It supports a network of more than 50,000 professionals who needs a system that quickly and automatically approved requests submitted by providers, such as therapists, for additional patient care. In the past few years, Cigna has gone through many changes in pricing and products which have affected their customers satisfactions.

I need a Topic for a research paper and help with the thesis I have above. below is the instructor's recommendation

You want to say, “Cigna is a health insurance company with a behavioral health department…”
So what changes has Cigna gone through and how has this effected their customer’s satisfactions? Also, what can Cigna do to solve this problem? That’s your thesis statement. There isn’t one here at the moment…

Answer 1

Cigna went through several changes that affect customer's satisfaction. It offers different medicare products related to Medicare. Cigna is also take caring for several dental departments, company health etc. But unfortunately, customers service of Cigna has made this company fall down. Constantly the earning of its parent company was going down. But Cigna adopts the policy to satisfy customer's need first to overcome these problems. They started focusing the customer who is well aware of the insurance policies that is they start focusing on potential buyers. Cigna started putting all the information of each customer at one place. All the workflow in Cigna is just surrounded by the customer's satisfaction only. Cigna has developed the online portal for its members so that they can see their own plan and policies which they had taken. The workflow of Cigna was renovated according to the customer. Apart from that Cigna has improved its internal functionalities and technical improvement. It develops a customer-employee friendly software which keeps details of customers and employees end to end behavior. As a result, Cigna was able to create a multi-level platform for customers where they can resolve their issues related to the bill, policies related issues, information related to medical etc. The customer was able to receive their claim, billing information quickly without any difficulties.