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One way to maintain exclusivity for a brand is to raise its price.​ That's what luxury...

One way to maintain exclusivity for a brand is to raise its price.​ That's what luxury fashion and leather goods maker Louis Vuitton did. The company did not want the brand to become overexposed and too​ common, so it raised prices

2525

percent and is slowing its expansion in China. The Louis Vuitton brand is the largest contributor to the​ company's $13.3 billion revenue from its fashion and leather​ division, accounting for

​$55

billion of those sales. It might seem counterintuitive to want to encourage fewer customers to purchase a​ company's products, but when price​ increases, so does the​ product's contribution​ margin, making each sale more profitable.​ Thus, sales can drop and the company can still maintain the same profitability as before the price hike. Determine by how much sales can drop and let the company still maintain the total contribution it had when the contribution margin was

3535

percent. The new contribution margin is

48.0048.00​%.

The total contribution is

​$ ______ billion. ​(Round to two decimal​ places.)

0 0
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