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QUESTION 15 True False QUESTION 16 owner could True n False QUESTION 17 A skimming price strategy is used to introduce relati
QUESTION 18 O acts of fraud chargebacks torts O recency QUESTION 19 A situation that occurs when a company pays for clicks th
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Answer #1

15. True

The main function of web analytics is to optimise web usage after collecting the relevant data.

16. False

Market Research typically has a much larger sample size than 10. The interpretations are not significant in small sample sizes.

17. True

The relatively low price goods are introduced at a higher price and are lowered as the demand increases. This is only possible when there is a lack of 'elite' segment.

19. Click Fraud

The person not having any interest in the product or service can also take the form of an automated script or a computer software.

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