Question

Need help to make marketing plane for the smartphones and smartwatches topic so need help to make powerpoint slides with 4 bullet points in each slide.

Answer 1

MARKETING PLAN FOR THE SMARTPHONES AND SMARTWATCHES

Marketing is a process of delivering Goods and services to end users with aim of delivering value proposition.

Marketing Mix:

Product: Smart watches and Smartphone

Price: We are offering low price to highly costly smart phones and watches to the customers.

Place: We are offering products via online and retail platforms.

Promotion: First time order will be given 25% discounts. A loyalty reward point will be given to each transaction done by our existing customers.

STP strategy:

Segmentation:

For smart watches 1) Ladies watches 2) gents 3) Professional watches 4) Children 5) Sport and running watches

For smart phones: 1) Low income brand 2) Middle income or above low income group customers 3) Premium segment

Targeting strategy:

We shall target college going youths and young professionals for our product offerings.

Positioning: It must be done with TV commercial ads, jingle, and a tagline below the logo.

Marketing budget:

Cost associated with marketing operations and other activities will be projected.

A specific budget will be sanction,

Every single expense will be estimated.

Efforts will be to create low cost marketing channel development.

Customer Relationship Department:

An online and offline team will be assigned this duty.

Every customer data will be protected.

Privacy must be maintained.

Customer engagement activities will be performed.