Question

This course is about business-to-business marketing. Reflecting on what you have learned so far in this course, and drawing on your previous marketing courses (e.g. Fundamentals of Marketing / MKT 301), Compare B2C and B2B business markets. You should specifically consider how these two types of marketing differ with respect to:

Customer/Buyer

Buying Behavior

Buyer-Seller Relationship

Product

Price

Promotion

Channels (Place)

Make a table with columns labelled “Consumer-Goods Marketing” and “Business-Goods Marketing” andfor each of the seven items above provide a few basic characteristics of each using just a few words that show how B2C and B2B marketing differ along these 7 dimensions.

Answer 1

Name of the contents	consumer-Goods marketing	Business-Goods marketing
Meaning	In this type of marketing, exchage ofgoods and services will be carried out between the company and consumers.	In this type of marketing, exchange of goods and services will be carried out between two companies.
Customer/buyer	Company sells products directly to the customers and customers will be the end users.	Company sells products to the other company so that customer/ buyer in this type of marketing will be other company.
Buying Behavior	Buying behavior of the customers will be based on their wants and desire. Emotional based behvior will be carried out in the customers.	Buying behavior of the customers based mainly on their needs towards the product or service. Customers may have planned and logical behavior to buy a product.
Buyer-Seller Relationship	This is a short term process and relationship will be short upto the customer buy the product. Goods and services will be excahnged directly between retailer to customer so that their will be short term of relationship.	This is a long term of process because to reach product to the end user different people will be involved. Goods and services will be exchanged between supplier to manufacturer, manufacturer to wholesaler, Wholesaler to retailer.
Product	Most of the product will be manufactuered according to the cusmer needs and desire.	Products will be manufactured not according to the survey. They will be manufactured by the future needs because it takes more time to reach the customers.
Price	Prices will be lower because of the direct transaction between the retailer and customer	Prices will be higher because products will reach the end user from different people like manufacturer, suppler, wholersaler,retailer and end user. By adding different kinds of taxes to the product sometimes product cost will be higher.
Promotions	In this type of marketing promotions will be carried out to that which help manufacturer to sell the products.	Less promotions will be carried out but transactions will be carried out by trust and mutual relationship.
Channels	There will less channels because product will be directly reach to the customer.	More number of channels will be involved to reach the end users based on the product.