Question

Introduce how The company Trek who build bikes would Plan to promote certain products/types on having more of those in demand, also keeping in mind to have a decent amount of classic bicycles, the parts that a bike breaks down the quickest to ensure enough supplies in stock.. check stock from previous months to see any patterns from previous product, will not work for new products. In a paragraph, describe how they can fix these issues.

Answer 1

Trek is the largest manufacturer of bikes in US and one of the companies which have pioneered direct selling through it's website. It presently sells both online and through offline third party agency modes.

The target segment of Trek bike is the young generation for whom Digital promotion would be most relevant.

To further it's agenda it can plan to do innovative digital promotion to increase demand for its certain range of products for instance the Classic bicycles. It already has a content rich website which focus on giving out solutions to customers. It creates stories, connects emotionally with the customer and with strong imagery and instill a sense of pride in the customer to own a Trek bike/bicycle.

Along with this the website can also act as an advisor, tutor, guide in helping the customer choose the right vehicle for his needs. Sometimes it becomes difficult for the customer to choose because of the huge quantity of products in display. The website can help the customer in identifying his exact needs and accordingly act as a recommendation engine.

Also various blogs,videos can be posted in the website for building a stronger emotional connect with users.

Appropriate stocks to be maintained:

In general the company can find out the percentage of bikes which becomes defective. For a new product to be on the safer side it can be assumed that there will be 20% more defects than in original bikes. First month this assumption can work . After first month a trend can be derived.