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You read about and practiced with concepts concerning target customers and branding. Now you will apply...

You read about and practiced with concepts concerning target customers and branding. Now you will apply what you learned to address soap products.

Topic: Targeting Business Customers

A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry.

  • Which category of business customers could the company target and why?
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Answer #1

The business customers that the manufacturer can target are the people who work on machinery to use grease as a lubricant such as automobile manufacturers etc. This is because of the fact that the effect of grease on the machinery would remain and this can prove to be damaging to the equipment as a result of which the companies and try out soap to reduce the effect and this might increase the demand for soap and that is the reason why the soap manufacturer can get the businesses of this sector.

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