Question

Michael Porter developed the commonly cited generic business-level strategy framework.
A. True
B. False

Answer 1

The correct answer is A. True

Michael Porter built up the most regularly referred to nonexclusive strategy system. As indicated by Porter's typology a business unit must address two essential aggressive concerns. In the first place, managers must decide if the business unit should concentrate its endeavors on a recognizable subset of the industry where it works or try to serve the whole market in general. Second, managers must decide if the business unit ought to contend fundamentally by limiting its costs in respect to those of its rivals (i.e., a low-cost strategy) or by trying to offer one of a kind as well as irregular products and services (i.e., a differentiation strategy).