Question

What is the Current Business Level Strategy of Southwest Airlines?

Step 10 Whatis the Cuent Business Level Stratesy? ase Analysis 7.1 S One need s to examine each major business unit (if there is more than one) and identify which generic strategy best describes ditional nation of resources. Hence, the organization's business-level strategy differs from others in the industry that might share the same generic strategy. What makes the organization unique? This phase of the strategy management process is crtical and the strategy of each business unit. Both strategy typologies (eg. Porter, and Miles and Snow) should be applied, but ad support should also be provided. Each business has its own unique strategy based on its own combi it is also important to discuss how often neglected. The notion of busines-level strategy cannot be undestood independent of industry definition because an organizations terms relative to others in the industry. For example, the competitive strategy for retail- ing giant Wal-Mart might be considered that of affferentiatio or low-cost-differentiation if the industry is defined "discount business-level strategy is expressed in retai, whereasi might be considered asow-costif the industry is defined more broadly as"department stores Moreover, a given generic strategy may be more heavily represented in one industry because of structural characteristics le, because the computer software industry tends to reward innovation, a high percentage of in the industry might be categorized as prospectors. It would be incorrect to simply classify all rivals as prospectors, or demand patterns. For examp t. As mentioned previously, an effort should be made to examine each business in relative terms.

Answer 1

Answer:

The current business strategy of Southwest airlines is to position itself as a Low-cost airlines. The strategy includes the following:

• Short haul - It is achived by minimizing the housekeeping time between the trips.
• High frequency - It is to fly more passegers
• Low fare service - It is achieved by lowering the operational expenses
• Great customer experience

Thanks.