12 Suppose the supply chain for a clothing industry is as follows: Raw materials > Parts...

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12 Suppose the supply chain for a clothing industry is as follows: Raw materials > Parts manufacturing > Final assembly > Ret

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If a final assembly company wants to expand into the manufacturing industry , it is pursuing a Backward Vertical Integration.

ANSWER:

Backward Vertical Integration.

Horizontal integration example: the company acquiring another company

Taper integration example, the company owning retail outlets and also using franchising

Forward vertical integration: example:cloth manufacturing company entering into retail or a manufacturing company pursuing Assembly.

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12 Suppose the supply chain for a clothing industry is as follows: Raw materials > Parts...

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