The supermarket statistician realized that there was a considerable range in the spending power of its customers. Even though the overall spending seemed to have increased the high spenders still spent more than the low spenders and that the individual increases would show a smaller spread. In other words these two populations, ‘before’ and ‘after’, and not independent. Before the next advertising campaign at the supermarket, he took a random sample of 10 customers, Α to J , and collected their till slips. After the campaign, slips from the same 10 customers were collected and both sets of data recorded. Using the paired data, has there been any mean change at a 95% confidence level? A B C D E F G H I J Before 42.30 55.76 32.29 10.23 15.79 46.50 32.20 78.65 32.20 15.90 After 43.09 59.20 31.76 20.78 19.50 50.67 37.32 77.80 37.39 17.24
The supermarket statistician realized that there was a considerable range in the spending power of its...