Question

True or False? The innovation diffusion process describes how long it takes a product to move from first purchase to last purchase (or the last set of users to adopt the product). 16 True or False? The combination of physical characteristics and amenities that contribute to a retail store's image is atmospherics. 17 True or False? Direct marketing is a form of non-store retailing. 18 True or False? Buzz marketing generates excitement, creates publicity and conveys new relevant brand-related information through unexpected or even outrageous means. Whereby viral marketing is another form of word-of-mouth that encourages consumers to pass along company-sponsored products and services or audio, video or written information to others online.

Answer 1

15. True

The diffusion of innovation is the process by which new products are adopted by their intended audiences. It allows designers and marketers to examine why it is that some inferior products are successful when some superior products are not.

16. True

Retail atmospherics refers to anything inside of a retail environment that is intended to influence buyer behavior. This often includes the use of certain colors, designs, smells, lighting, or even music.

17. True

Direct Marketing comprises of all types of non-store retailing like telemarketing, automatic vending, and online retailing. Consumers are contacted through either TV, newspapers, magazines, catalogs, and mailing.

18. True