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Answer #1

1. The correct answer is :high threat of new entrants when the capital requirements are low.

Since Ashley's business did not require any equipment,the capital requirements are very low.This indicates that there are low entry barriers to enter into Ashley's industry.Hence,the threat of new entrants will be very high when there are low or no entry barriers.

Other options :

The caselet does not talk about customers or suppliers and hence we cannot infer anything about the bargaining power of suppliers and customers.

Also,from the given information ,the threat of substitutes does not fit into the context and hence is not the right answer.

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