Question

2 points QUESTION 25 The more options consumers are given by a brand, the better (example: Head & Shoulders' 16 different 1. shampoo types) True False 2 points QUESTION 26 1. Classical conditioning theorists considered that behavior could be modified through: a. reflection b. repetition c. observation d. association 2 points QUESTION 27 1. Which of the following is true of selective attention? a. consumers mentally block out ads that are irrelevant, absurd, painful or threatening b. consumers are attracted to ads that incorporate creativity, contrast, drama, and relevance to their needs c. both a and b d. consumers seek out ads that provide them with sensory overload 2 points QUESTION 28 1. The driving force that moves individuals to action is known as a. satisfaction b. preference c. unfulfilled need d. yearning 2 points QUESTION 29 1. Consumer Behavior makes people buy products they don't need and can't afford True False 2 points QUESTION 30 1. determines and reflects how a person responds to its environment a. role b. self-image

Answer 1

26) The answer would be option 'd', i.e., Association.
A behavior can be modified through association according to the classical conditioning theorists. They are the ones who pair unconditioned stimulus with conditioned stimulus to get a conditioned response. So they associate the stimulus from which we want to elicit a desired response, with a stimulus which naturally elicit that desired response. Through this the behavior is modified.

27) The answer would be 'c'
We selectively pay attention to things that are important or relevant to us and block out thing that are not. This way we prevent ourselves from sensory overload.

28) The driving force that moves individuals to actions is: Option 'c' unfulfilled needs.
Motivation is a drive that makes a person to act in a certain direction and according to Abraham Maslow unfulfilled needs are the ones that motivate individual to do something.