QUESTION 1
Right brain–dominant consumers tend to deal better with verbal processing.
True
False
1 points
QUESTION 2
Attempts to demarket a product can be implemented by stigmatizing consumption with a negative stereotype.
True
False
1 points
QUESTION 3
Knowledge in long-term memory is stored in echoic storage.
True
False
1 points
QUESTION 4
Consumers who reach the elaboration stage are least likely to meaningfully encode information.
True
False
1. False
Explanation: Right brain–dominant consumers are better in visual processing and left brain–dominant consumers are better in verbal processing.
2. True
Explanation: Such a negative stereotype can help in reducing the demand for the given goods.
3. False
Explanation: Memory stored at echoic storage fades rapidly.
4. False
Explanation: They are more likely to encore information.
QUESTION 1 Right brain–dominant consumers tend to deal better with verbal processing. True False 1 points...
QUESTION 21 Sensory memory creates a lot of opportunity for intentional learning. True False 1 points QUESTION 22 Which of the following statements is true of the mere exposure effect? a. The preferences associated with the mere exposure effect are difficult to elicit. b. The mere exposure effect is created in the presence of attention. c. The size of the effect is not very strong relative to an effect created by a strong cohesive argument. d. The mere exposure...
QUESTION 5 With elaboration, increased information is retrieved from long-term memory and attached to the new information and understanding. True False 1 points QUESTION 6 One of the popular conceptions about subliminal persuasion states that: a. marketers can subliminally alter products or packages to make them more appealing to consumers. b. consumers deliberately choose to be influenced by subliminal messages to avoid taking decisions. c. consumers can induce marketers to lower prices on their products through subliminal persuasion. d....
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